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13 Inbound Marketing Insights from Hubspot’s Inbound13 Conference

This past week I attended Inbound13, the annual conference presented by Hubpot that brings together inbound marketing professionals from across the globe. My fun-filled week as part of the largest...

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Website Redesign For Integrated Design Inc. Highlights Time Bank

Client Overview: Integrated Design, Inc. (IDI) is an industry leader in employee data integration. Located in Ann Arbor, Michigan, they’ve been developing and perfecting integration solutions since...

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Spooky Inbound Marketing Tales from the Experts

Do you have ghastly stories from the world of inbound marketing? Sam Kusinitz Do you ever wonder if you are the only one encountering inbound marketing challenges such as - Coming up with, or writing...

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Snapchat’s Decision Not To Sell: Crazy or Brilliant?

Snapchat, a photo-sharing app created in 2011 by Evan Spiegel and Bobby Murphy, became a trending topic worldwide this week when they turned down Facebook’s $3 BILLION acquisition offer. A debate...

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The Whole Brain Group Launches Ann Arbor Hubspot User Group

There are over 70 HubSpot User Groups meeting regularly across the world to discuss all things HubSpot and inbound marketing. Ann Arbor can now be counted as one of the HubSpot User Group (HUG)...

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Holiday Reading List for CEOs and Entrepreneurs

As a small business owner, I’m always trying to learn from the experience of other entrepreneurs, and that happens most often through reading their books. If you find yourself with some downtime over...

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14 Tips for Developing a Smart Marketing Strategy in 2014

As we say goodbye to 2013, I wanted to take a moment to share the steps we’re taking with many of our clients to make sure they are on the right track for 2014! HubSpot was kind enough to publish our...

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Target Your Ideal Customer With Personas

Here at the Whole Brain Group, our New Year’s resolution for 2014 is to get even Whole-Brainier about inbound marketing strategies. We spent 2013 refining our own processes to learn more about what...

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Company Demographics: Gathering Data For Your Ideal Customer Profile

Welcome back to our series covering the best and Whole-Brainiest concepts in inbound marketing strategies. We’re glad you’re sticking with us! We’ll help you become brainier than ever in our first...

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Individualizing Your Customer With Personas

Welcome, all, to the third installment in our four-part series, Target Your Ideal Customer with Personas! An accurate understanding of the needs of your ideal customers enables you to communicate with...

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